About Me
Food has always pulled me in. My mother encouraged all of us kids to cook alongside her, and with me, it really stuck. I started baking around age 12, and by 14 I'd worked my way up to mains and meat.
Over-the-top cooking projects fascinated me. I baked a three-tier cake for my mother's 50th birthday. For her 55th, I got up at 6 A.M. to smoke two five-kilo pork shoulders for her birthday dinner. And one Christmas, I spent three days just on the demi-glace for the beef Wellington I served.
With time, I developed a feel for it. That's what I love most: an intuitive flow where I bond with the process as much as the result, getting a piece of meat exactly right just by eye, building a pan sauce from the residue it left behind, playing with flavors until they click. There are a few tricks that never fail, like balancing sweetness and acidity or searing meat properly to develop flavor. I learned that instinct from my mother. She never cooked typically Swiss. She was creative, fresh, always finding ways to keep things simple and healthy without cutting corners on flavor.
As a kid, my family moved to the East Coast of the US - we lived there for three years before returning to Switzerland. We had no prior connection to America, and I'm 100% Swiss, but that chapter shaped me, including how I cook. I was ordering medium-rare steaks by age 9.
And when I started @subicookz I didn't set out to build a Swiss food niche, I just kind of slid into it. But I'm glad I did. I feel deeply connected to this country: its culture, its landscapes, the way people think. Food turned out to be the best way for me to share all of that. Exploring Swiss cuisine has taught me more than I expected, and it keeps challenging me in ways I enjoy.
Food is culture. My goal is to bring together my passion for cooking, my love for Switzerland, and my ability to express both fluently in English. Switzerland is a multilingual country, and plenty of people living here don't speak any of its four national languages. I want to be an authentic Swiss voice that reaches everyone in this country, and beyond it too, for anyone who, like me, is a fan of Switzerland.
Thank you for taking the time to read this, and for being here at all. If you've cooked one of my recipes, or even just watched one of my Instagram Reels, that already means a lot to me.
If you ever want to support this project beyond that, here's how: I'll soon be selling my first Cantons Series as a cookbook. That's the easiest way to back what I'm building. And if you want to hear more from me, sign up for the newsletter. I only write when I actually have something worth saying.
Merci ond en guete!
Sübi